Siddharth Mehta of Bay Capital: Digital Influence in Media and Entertainment makes it more convenient for its audience
Every industry is being impacted by the digital transition, including the media sector. As per Siddharth Mehta of Bay Capital, “consumers now have more possibilities than ever to acquire information because of the media industry's transition to digital technology”. Additionally, they anticipate being able to do so on any device, wherever they may be.
Traditional media organizations are adopting digital transformation projects and shifting their operations to the digital environment in order to stay up with these shifting customer behaviors.
The fundamental change to a social, mobile, cloud-powered world that comes with digital transformation is how we live, work, and interact with one another. As consumers' attention and ad spending migrate to digital platforms, media organizations are under pressure. Media firms are responding by implementing digital transformation to reduce expenses, boost earnings, and enhance client engagement Siddharth Mehta of Bay Capital added.
The digital transition might take many different shapes. It essentially revolves around utilizing technology to provide new value for clients, staff members, and shareholders. For media firms, this may entail developing novel consumer experiences or discovering novel methods to monetize content. Increase efficiency or open up new income streams, it could also include establishing new internal skills.
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